Thinking

Say what only
you can say.

Jun 24, 2026 · 8 min read

The Death of Corporate Speak

Overly polished communication is actively hurting your brand's trust signals in a post-AI search world.

Executives are using personal platforms to de-risk their careers and attract asymmetric opportunities.

Jun 12, 2026 · 6 min read

Generative Engine Optimization is the new SEO. Here is how to get AI models to recommend you.

May 30, 2026 · 10 min read

Why the founder's voice is becoming the single highest-leverage marketing channel a company has.

May 18, 2026 · 7 min read

An inside look at the design philosophy behind every KNOWN engagement.

May 4, 2026 · 5 min read

You do not have to choose between ranking and reading well. Here is the actual overlap.

Apr 21, 2026 · 9 min read

Founder's Take

Voice Note #14

The illusion of "best practices." Stop copying the market leader. Defining your own category rules is the only path to real recognition.

1:244:15

A biweekly distillation of brand strategy, editorial design, and market observations. No filler.

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